The Great British Butcher is a range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in 1976.
With the rising popularity of farm shops and gourmet butchers, the brief was to come up with a brand identity and packaging that built on the company’s genuine British heritage; whilst celebrating the tradition of the British butcher and communicating good, honest, high-quality food.
The project has been featured on The Dieline, Computer Arts blog, Lovely Package, Design Week, Form Fifty Five, Creative Review, Packaging of the World and Creative Boom.